As much as it hurts the purists to admit it, MotoGP is now more a entertainment show than a sport. At the time in 1992 when the FIM sold the rights to DORNA to organize the World Championship, the sport gave control over a private company with the legitimate interest of earning the maximum amount possible through the product they had bought.
But far from spoiling the competition, over the last 26 years what DORNA has done is take the sport of motorcycling to a level not only never seen before, but possibly never imagined. It has been a road of ups and downs and dubious moments, but it seems that the World Championship managers have finally found the key that is allowing MotoGP to pass through a phase in which it is sailing with a stern wind.
MotoGP has turned into a major performance in sporting event format which expands daily, as evidenced by the requests to organize races accumulating on the desk of Carmelo Ezpeleta—CEO of DORNA—and the contracts with television outlets around the world that, according to the company balance sheets, is the fuel that runs MotoGP today.
Basically the MotoGP show earns money from three areas:
1. TV rights
2. Rights of local promoters (read race organizers)
Of these three items, the most important is television rights, which account for approximately 50% or even more of DORNA’s revenues in one season; the fee paid by local organizers represents around 30%; the third area, advertising, completes the remaining 20%.
A part that is around 300 million euros per year, give or take 5% depending on the season. EL EBITDA, which is understood as the gross profit before deducting expenses, is approximately 50 million euros. With these paid, the net profit that DORNA usually collects is between 10 and 15 million.